About Us
Welcome to Anoree, where jewelry tells a story—a story of family, passion, and timeless style.
Our journey began in 2003, when Anand, our father, started this business with a simple belief: that beautifully crafted jewelry should be accessible, dependable, and full of heart. With years of hard work and an unwavering commitment to quality, he built a foundation rooted in trust and craftsmanship.
Today, that legacy is being carried forward by the next generation—his children, Ayushi and Aditya. While Anand brings decades of experience and wisdom, Ayushi adds her eye for elegance and detail, and Aditya brings in fresh ideas and a vision for the modern world. Together, we are reimagining imitation jewelry for today’s woman—one who celebrates herself every day, not just on special occasions.
At Anoree, we believe that style should be expressive, effortless, and never out of reach. Whether you're looking for something bold for a wedding or subtle for a coffee date, our pieces are designed to help you feel your most confident self.
Each product reflects a blend of tradition and trend—thoughtfully curated and carefully crafted to ensure quality, comfort, and charm. We're not just selling jewelry; we’re sharing a piece of who we are, with every order.
Thank you for being a part of our journey.
With love,
Anand, Ayushi & Aditya
(Father, Daughter & Son)
The Anoree Family
Manifesto
There is a quiet truth about jewellery.
Before it shines, it says something.
Sometimes it tells you that you are enough.
Sometimes it leaves you wondering.
At Anoree, we choose the kinder voice.
We believe jewellery should feel like an open door.
Something warm. Something welcoming.
Not a mirror that measures your worth.
Not a world meant only for a few.
So we create pieces with a simple intention.
To stay with you.
To feel right on an ordinary morning.
To feel right on a night that means something.
We pay attention to things that matter.
The weight that rests easy on your skin.
The finish that keeps its promise.
The craft that stays true long after the box is gone.
Not to impress the world.
But to include it.
To honour you.
Your days. Your stories.
Your right to feel beautiful.
Here, jewellery is not a privilege.
It is a companion.